Web Survey Bibliography
As mobile research becomes a more mainstream offering, it is essential that we design and implement surveys that best interact with participants. This presentation reviews the impact the mobile platform has on survey engagement including selecting the most appropriate technology among mobile internet, and downloading mobile applications, and measuring the impact recency has on survey engagement. Also featured is a discussion on usability and technology issues and tips to enhance mobile survey invitations.
Conference homepage (abstract)
Web survey bibliography - Johnson, A. J. (4)
- The Evolution of CAPI; 2015; Johnson, A. J.
- Mobile Research: New Platform, New Thinking ; 2010; Johnson, A. J., Conry, S.
- Avoiding the ‘Hang ups’ - Understanding Mobile Phone Self-completion Surveys ; 2009; Johnson, A. J.
- Responding to sensitive Questions in Surveys: A Comparison of Results from Online Panels, Face-to-Face...; 2007; Dayan, D., Schofield Paine, C., Johnson, A. J.